Wednesday, October 23, 2013

Treatment

MUSIC VIDEO CLIP TREATMENT
Names of group members
Milly, Monique, Lily and Makenzie. 

Song selected
Glamorous by Fergie


Type of clip (Highlight your choice/s)
performance / narrative / collage

Concept for clip
Explain what narrative/images the clip will contain

Type of Clip: Narrative

Concept of Clip:
There are two pairs of friends with different types of personalities there is the two nerd girls and two ‘glamorous’ girls. The nerd girls wish to become as glamorous as the pretty girls. The story starts with comparing the stereotypical actions of nerds and pretty girls, showing that the glamorous girls supposedly have an easier life where they are clean, pretty and healthy and the nerds are the complete opposite. The nerds desire to be just like the glamorous people because they think if they were pretty maybe they could have no worries in the world. As the nerds are gazing out the window and admiring the glamorous girls, they notice and ask them to come over. The glamorous girls give the nerdy girls a make over and finally the nerds feel gorgeous. At the end it leaves you with an unwanted twist for the nerds. The nerds wake up from their dream and realise there life isn’t that bad after all.


Message
What message will your clip contain or what is its purpose?










Style
What look and feel will your clip have?

Message:
The message attached to our music video is that who else can be better then than you? Just be yourself. The film sends out the message that no matter what you look like the right people will love you for who you really are. This is shown through the way in which the nerds end up waking up and it all being a dream, showing you can’t change so people will like you. We see that the even though the glamorous and nerds stereotypically seem like they wouldn’t be friends they ended up getting along well and this is where the nerds realise that in order to be irreplaceable one must always be different. 

Style:
The look and feel of the clip is amusing, happy and joyful. This film will give someone a good laugh when they are feeling down and entertain them. It is a light-hearted plot consistently and deliberately designed to amuse and provoke laughter by exaggerating the situation, the language, action, relationships and characters. It describes various forms of comedy through using stereotypical characters to make the situations funnier.



Technical codes
Explain the ideas you have about camera work, transition devices, lighting, special effects, framing and composition

Technical codes:
The clip will include shots of dreams and the present. So the audience is left with a twist at the end that wasn’t expected. The transitions going to be used will usually be cuts but dissolving will also be added. The main transition will be spilt screens to compare the nerds and glamorous lifestyles. The clip will be done in ambient light; no need for additional lighting, except when they both wake up we have used dimming lighting to start the shot dark and gradually get lighter, to make a rising of the sun effect. To match the comedy or emotion of characters the appropriate camera movement and shot types were chosen to display this such as close ups or for highlighting the emotion of the characters.

Audio codes
What is the song about and how do the lyrics relate to the visuals you have selected? Will you be adding an additional sound?

Audio Codes:
I think the original songs meaning is that no matter how famous she is, she is still the same girl that she used to be before she was famous. The world might change the way they look at her, but she really hasn't changed. These lyrics do relate to the visuals I have selected in a way because they have the same concept of no matter what you do you will never be able to change who you really are and that is the message our clip conveys. The lyrics also do relate to some of the visuals for example “poppin champagne”, the nerds and glamorous girls will be popping champagne and cheering their glasses. The additional sounds that will be added is just a few gasps and one record player breaking when the nerds walk into school the song will pause and that sound effect will play.


Pace
What sort of pace does your song have and how will this be reflected and created in your clip?


Written codes
If you are using any written codes, what text will you use? What is its significance?






Symbolic codes
Will there be any symbols in your clip and what will they be? Will you repeat any images or use a motif? How will the symbolism you have used contribute to the message of your clip?





Pace:
The song has a average/fast pace therefore the shots will be short and quick to match this and transitions will mostly consist of cuts to fit between sections of the lyrics, it may be fast paced but the lyrics have slow gaps between each line with music playing between.
Written codes: The written codes that are going to be included in our music video is the title “Glamorous Wannabe’s” and the credits at the end of the film. The significance of the title represents that the nerds want to be just like the glamorous girls and the credits are there to show what music was used, who starred in the film and the creators of the film.

Symbolic codes:  The symbol in our clip is the societies stereotype of nerd people compared to glamorous people. The images repeated are the nerds and glamorous characters and their symbolic stereotyped clothing items and accessories for example the nerds books/floss and the glamorous girls makeup. The symbolism used contributes to our film because without the nerds and the glamorous girls the whole message of being yourself and who you really are wouldn’t be presented.





Key elements of mise-en-scene to be used
Explain the settings needed and outline key props and costumes needed

Key elements of mise-en-scene to be used:
The settings will be at my house, on the school grounds and at Mac Donald’s. Props required includes make up (for glamorous girls) and books (for nerds). Costumes required for nerds include glasses, bow tie/tie, nerdy shoes, buttoned up shirt, spinney hat and baggy shorts. Costumes required for glamorous girls include floppy hat, sunglasses, nice clothes, high heels and big fluffy jacket.


Appeal
What things in your clip do you think will appeal to a youth audience?

Appeal:
Overall the clip will appeal to a youth audience because of the comedy content which all teenagers are interested in. Also teenagers will be able to relate to the stereotyped groups of friends in the film, as most schools these days are so judgmental. Hopefully it will get youth to realise that judging a book by its cover is completely wrong. The use of technical codes and such a popular well know song it will definitely draw the audience into loving the music video.




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